{"id":17,"date":"2025-04-05T20:40:00","date_gmt":"2025-04-05T20:40:00","guid":{"rendered":"https:\/\/poderemercado.com.br\/?p=17"},"modified":"2025-04-24T21:11:27","modified_gmt":"2025-04-24T21:11:27","slug":"choque-tarifario-global-o-que-as-medidas-de-trump-tem-a-ver-com-o-turismo-no-brasil","status":"publish","type":"post","link":"https:\/\/poderemercado.com.br\/en\/choque-tarifario-global-o-que-as-medidas-de-trump-tem-a-ver-com-o-turismo-no-brasil\/","title":{"rendered":"Global Tariff Shock: What Do Trump's Measures Have to Do with Tourism in Brazil?"},"content":{"rendered":"
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Former US President Donald Trump\u2019s new tariff proposals have rekindled alarm bells in the global economy. Although the focus of the coverage is on industrial chains and international trade, the effects of these policies could reach less obvious sectors \u2014 such as tourism and hotels in Brazil.<\/p>\n

The exchange rate butterfly effect<\/h3>\n

The imposition of tariffs on imports tends to distort trade and put pressure on the dollar. In a scenario of global retaliation, the US currency tends to appreciate \u2014 and emerging market currencies, such as the real, tend to lose strength.<\/p>\n

And what does this mean in practice? A cheaper Brazil for foreign tourists.<\/p>\n

The appreciation of domestic tourism<\/h3>\n

With the devalued real, traveling to Brazil becomes more affordable for Americans, Europeans, and Latin Americans. At the same time, the high dollar discourages Brazilians from traveling abroad, which affects the domestic market: hotels, guesthouses, travel agencies, restaurants, and local experiences may feel the impact.<\/p>\n

However, this requires preparation. More visitors require better infrastructure, professional qualifications and regional planning.<\/p>\n

Opportunity disguised as crisis<\/h3>\n

The tourism sector can turn this scenario into an advantage. It is time to invest in authentic experiences, promote destinations beyond the Rio-SP axis, establish regional partnerships and, most importantly, position Brazil as a valuable destination in the global market.<\/p>\n

The combination of a favorable exchange rate and international instability can, paradoxically, strengthen Brazilian tourism \u2014 if there is a strategic vision.<\/p>\n

Conclusion<\/h3>\n

Brazil is not at the center of the trade war, but it can reap the benefits of it.
Tourism, often overlooked as a development tool, can gain prominence. To do so, less improvisation and more market intelligence are needed.<\/p>\n

The time to act is now.<\/p>\n<\/header>\n

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\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

A proposta de novas tarifas comerciais por parte dos EUA, sob a lideran\u00e7a de Donald Trump, pode impactar o turismo brasileiro de forma indireta, por\u00e9m significativa. Com o d\u00f3lar valorizado, o Brasil se torna mais acess\u00edvel a turistas estrangeiros. Neste contexto, o setor de hotelaria e turismo pode encontrar uma janela de oportunidade para se reposicionar globalmente, desde que invista em inova\u00e7\u00e3o, marketing e melhorias na infraestrutura.<\/p>","protected":false},"author":1,"featured_media":330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow55rbCw:productID":"","footnotes":""},"categories":[4],"tags":[10,7,9,8,11,6,5],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analise-economica","tag-desvalorizacao-do-real","tag-donald-trump","tag-economia-global","tag-hotelaria-brasileira","tag-oportunidade-no-turismo","tag-tarifas-de-importacao","tag-turismo-internacional"],"_links":{"self":[{"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/media\/330"}],"wp:attachment":[{"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poderemercado.com.br\/en\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}